This guide walks you through the Google Business Profile (GBP) video verification process, covering all required steps and best practices to ensure a successful submission.
1. Preparing for the Video
Before recording, follow these steps:
- Download and use the Google Maps app:
- Ensure you are signed into the correct Google account that manages the business listing.
- Select your business in Google Maps and click “Get Verified.”
- Enable location services on your device before recording:
- Follow all instructions from Google and adhere to their video length and format requirements.
2. Recording the Video
A. Start Outside the Business
- Stand across the street (if possible) and introduce yourself.
- Say your name and that you are the owner.
- Wear company-branded apparel (shirt and hat with the logo) and show yourself.
- Capture the building exterior, street name, and surrounding buildings.
- Show signage on the building that clearly displays your business name and suite number (if applicable).
- If available, show a wrapped work vehicle:
- Capture the license plate of the vehicle.
- Show the dashboard while turning on the truck.
B. Show the Exterior of the Business
- Clearly capture the business entrance, front signage, and any identifying features.
- If your office is in a co-working space, show surrounding offices and common areas.
- Ensure Google can verify the business location through visible landmarks.
C. Show the Interior of the Business
- Walk through the reception area, workspaces, and any identifying business items:
- Show desks, phones, and computers with relevant business software (e.g., QuickBooks).
- If possible, show a piece of mail with your business address visible.
- Demonstrate that your business is operational:
- Log into your company website on a computer.
- Show your CRM software (if used).
- If requested, display a customer invoice (avoid sensitive information but highlight address consistency).
D. If Time Allows (Google’s Common Verification Requests)
Google may ask for additional verification steps during the process, including:
- Confirming the type of business (service area vs. brick-and-mortar).
- Explaining whether customers come to you or if you go to them (both if applicable).
- Navigating to your Google Business Profile (GBP) page on a computer or mobile device.
- Displaying additional proof of operations, such as work orders, appointment scheduling software, or other customer interactions.
3. Submission & Best Practices
A. Key Video Requirements
- Keep the video under 1 minute.
- Record in 720p resolution and 30 fps.
- Speak clearly and move the camera slowly.
- Rehearse before recording for a smooth walkthrough.
B. After Submission
- Once you submit your video to Google, notify our team so we can assist with any follow-ups.