Integrating Facebook Lead Forms with Bullseye Pro via Zapier

This guide explains how to connect Facebook lead form submissions to Bullseye Pro using Zapier and LeadConnector, so that incoming leads trigger automated workflows (e.g., SMS campaigns).

Audience: Marketing Managers, CRM Integrators, Technical Admins
Author: Adam D., Outbound Specialist, Relentless Digital
Purpose: This guide explains how to connect Facebook lead form submissions to Bullseye Pro using Zapier and LeadConnector, so that incoming leads trigger automated workflows (e.g., SMS campaigns).

📌 Overview

If you're collecting leads via Facebook forms, you can use Zapier to send this data into Bullseye Pro. Once connected, new leads will be tagged and pushed into an automation sequence.

This setup includes:

1. Capturing Facebook form submissions in Zapier

2. Sending the form data to Bullseye Pro via LeadConnector

3. Tagging the contact

4. Triggering a Bullseye Pro automation

🔧 Prerequisites

• Active Zapier account

• Facebook Lead Ads integration

• LeadConnector app connected in Zapier (API details required)

• Bullseye Pro access to create automations

🔄 Step-by-Step Instructions

1. Set Up Facebook Lead Ads in Zapier

• In your Zapier dashboard, create a new Zap

• Add Facebook Lead Ads as the trigger

• Select your desired Facebook Page and Form

2. Add LeadConnector as the Action Step

• In the next step, add LeadConnector as the action

• Choose “Create/Update Contact”

• When prompted, connect the LeadConnector app using the API key sent via email

🔐 If you haven't been invited to access LeadConnector, contact support to be added to the agency account.

3. Map Form Fields

• Capture as much form field data as possible (name, phone, email, etc.)

• Ensure all relevant fields are matched correctly

4. Apply a Tag to the Contact

• Add a custom tag in the action step
  Example:

  • FB_form

  • FB_ads_lead

• Let your Bullseye Pro admin know which tag you use

🚀 What Happens Next (Bullseye Pro Side)

Once a contact enters Bullseye Pro with the designated tag:

• An automation will trigger (built by the Bullseye team)

• The contact will receive a text message or follow-up based on the campaign design

Example:

“Hi, thanks for your interest! We'll be in touch shortly to help you with your estimate.”

🛠 Troubleshooting / Questions

• Don’t see LeadConnector in Zapier?
  → Request access to be added via the agency account

• Need help mapping fields?
  → Contact support for assistance

• Not sure what tag to use?
  → Use something intuitive like FB_lead_form and inform your CSM

✅ Summary

Still need help?
Contact your BEP specialist or support team to complete the setup and configure your campaign automation.