Image Guidelines for Your Website

TL;DR (Quick Guidelines)

• Upload images only to your provided Google Drive folder

• Only upload images that are approved and ready for use

• Do not upload large batches for us to sort through

• Use high-quality images (no screenshots or low-resolution files)

• PNG, JPEG/JPG, SVG, GIF or WebP formats only

• Use landscape images for most content (portrait for headshots only)

• Keep subjects centered with space around them (not zoomed in)

• Provide 3–5 real photos per service (no stock if possible)

• Crop images yourself if needed

• No advanced edits (we don’t add/remove objects)

• If an image should not be used, remove it from Drive and notify us

How to Provide Images

Google Drive Folder Structure

When you get started with us, we will provide a Google Drive folder for uploading your images.

• Inside, you’ll find organized subfolders for different categories (services, team, trucks, etc.)

• Please upload images into the appropriate folders so our team can easily locate and use them

• This folder serves as the source of truth for all approved website images

Images = Approved for Use

Any image uploaded to your folder will be considered approved for use on your website.

• Do not upload large, unfiltered batches of images

• Only include images you are comfortable having on your site

• Remove any images you do not want used

If something changes (ex: employee leaves, branding updates, etc.):

• Let our team know so we can remove it from the website

• Also delete it from your Google Drive folder
  
  

Image Requirements

File Types

• SVG (best for logos and icons)
• PNG
• JPEG / JPG
• WebP
• GIF

• Do not send images inside PDFs. We’re unable to extract or use images from PDF files.
• If possible, send original image files rather than screenshots for the best quality.
  
  

Resolution & Quality

• Provide the highest resolution version available

• Avoid:

  • Screenshots

  • Thumbnails

  • Compressed or low-quality files

Orientation

Landscape (Horizontal) is preferred for most images.

Portrait (Vertical) is only recommended for:

• Team member photos (headshots)

   

Visual Example:

Subject Positioning

Center the Subject with Adequate Spacing
Position the main subject near the center of the image, with enough space around it. Avoid zooming in too close, as important parts may get cropped on different screen sizes.

This ensures:

• Important details are not cropped on different screen sizes

• Better responsiveness across devices

Visual Example:

Camera Quality

If using a phone:

• Use the highest resolution setting

• Enable high-quality formats (HEIF/RAW if available)

• Clean your camera lens before taking photos

Types of Images We Need

Service Page Images

For each service, we recommend:

• 3–5 photos 

These should include:

• Technicians at work

• Equipment

• Vehicles

• Real job sites

Important:
We strongly prefer real images from your business over stock photos.

Team & Branding Images

• Team members

• Owners

• Trucks and branded vehicles

Professional photography is highly recommended for these to create a polished, consistent look.

Action & On-Site Photos

Phone photos are perfectly acceptable for:

• Technicians at work

• Job site activity

Just make sure:

• Lighting is clear

• Background is not overly cluttered

• Subject is in focus

• Camera is steady

Image Editing Guidelines

Cropping

If you only want part of an image used:

• Please crop it before uploading

Example:

• If two vehicles are in the photo but only one should be shown, crop it accordingly before providing it

Editing Limitations

We do not perform advanced image manipulation such as:

• Adding or removing major elements

• Moving objects into different backgrounds

• Creating composite images (ex: placing a truck in a new setting)

Image Usage Policy

Where We Get Images From

We will only use:

• Images you provide in your Google Drive folder

• Our approved stock image library (limited)

We do not pull images from:

• Google Business Profile

• Facebook or social media

• Other online sources

This ensures:

• Accuracy

• Brand consistency

• No accidental use of outdated or unwanted images

 AI and Stock Images During Website Development

We use stock and AI images sparingly. Our library is intentionally limited and we encourage you to submit real photos from your business which will always produce better results.

If we haven't received your photos by 3 business days before your homepage review, we may use temporary placeholder images representative of your industry (for example, a general HVAC service scene) so your build can stay on schedule. These placeholders may include:

• Stock photography, or
• AI-generated images

Placeholder images are never a claim about your specific staff, vehicles, or work, and never use your business name, logo, or branding beyond what you've approved. They are used only to avoid delaying your launch.

Image Replacement Options

Placeholder images are temporary and are not intended to be refined or customized. We do not edit, revise, or regenerate stock or AI-generated placeholder images. If a placeholder doesn't work for your site, the best path is to provide your own photo and we'll swap it in.
If you provide your own photos, we'll replace them, typically within our standard revision turnaround if the site is still in development. If the site is live, your CSS will submit a ticket for us to replace them.