---
title: Image Guidelines for Your Website
description: Clear guidelines for submitting website images, including full resolution requirements, landscape orientation, centered framing, and tips for team portraits and action shots to ensure top quality visuals.
---

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# Image Guidelines for Your Website

## High-quality, well-organized images play a major role in how your website looks, feels, and converts. These guidelines ensure we can build a site that reflects your brand accurately and professionally.

#### **TL;DR (Quick Guidelines)**

- Upload images only to your provided Google Drive folder
- Only upload images that are **approved and ready for use**
- Do not upload large batches for us to sort through
- Use high-quality images (no screenshots or low-resolution files)
- PNG, JPEG/JPG, SVG, GIF or WebP formats only
- Use landscape images for most content (portrait for headshots only)
- Keep subjects centered **with space around them** (not zoomed in)
- Provide **3–5 real photos per service** (no stock if possible)
- Crop images yourself if needed
- No advanced edits (we don’t add/remove objects)
- If an image should not be used, remove it from Drive and notify us

#### **How to Provide Images**

### **Google Drive Folder Structure**

When you get started with us, we will provide a **Google Drive folder** for uploading your images.

- Inside, you’ll find **organized subfolders** for different categories (services, team, trucks, etc.)
- Please upload images into the appropriate folders so our team can easily locate and use them
- This folder serves as the **source of truth** for all approved website images

### **Images = Approved for Use**

Any image uploaded to your folder will be considered **approved for use on your website**.

- Do not upload large, unfiltered batches of images
- Only include images you are comfortable having on your site
- Remove any images you do not want used

If something changes (ex: employee leaves, branding updates, etc.):

- Let our team know so we can remove it from the website
- Also delete it from your Google Drive folder

#### **Image Requirements**

### **File Types**

To ensure the best quality and a smooth upload process, please provide images in one of the following formats:

- SVG (best for logos and icons)
- PNG
- JPEG / JPG
- WebP
- GIF

These formats allow us to properly optimize and display your images on your website.  
**Please Note:**

- Do **not** send images inside PDFs. We’re unable to extract or use images from PDF files.
- If possible, send original image files rather than screenshots for the best quality.

### **Resolution & Quality**

- Provide the **highest resolution version available**
- Avoid:
  
    - Screenshots
    - Thumbnails
    - Compressed or low-quality files

### **Orientation**

**Landscape (Horizontal) is preferred for most images.**

**Portrait (Vertical) is only recommended for:**

- Team member photos (headshots)

**Visual Example:**  
![landscape vs portrait](https://help.relentless-digital.com/hs-fs/hubfs/landscape%20vs%20portrait.png?width=670&height=357&name=landscape%20vs%20portrait.png)

### **Subject Positioning**

**Center the Subject with Adequate Spacing**  
Position the main subject near the center of the image, with enough space around it. Avoid zooming in too close, as important parts may get cropped on different screen sizes.

This ensures:

- Important details are not cropped on different screen sizes
- Better responsiveness across devices

**Visual Example:**  
![1234](https://help.relentless-digital.com/hs-fs/hubfs/1234.jpg?width=670&height=218&name=1234.jpg)

 

### **Camera Quality**

If using a phone:

- Use the **highest resolution setting**
- Enable high-quality formats (HEIF/RAW if available)
- Clean your camera lens before taking photos

 

#### **Types of Images We Need**

### **Service Page Images**

For each service, we recommend:

- **3–5 photos**

These should include:

- Technicians at work
- Equipment
- Vehicles
- Real job sites

**Important:**  
We strongly prefer **real images from your business** over stock photos.

 

### **Team & Branding Images**

- Team members
- Owners
- Trucks and branded vehicles

Professional photography is highly recommended for these to create a polished, consistent look.

 

### **Action & On-Site Photos**

Phone photos are perfectly acceptable for:

- Technicians at work
- Job site activity

Just make sure:

- Lighting is clear
- Background is not overly cluttered
- Subject is in focus
- Camera is steady

 

#### **Image Editing Guidelines**

### **Cropping**

If you only want part of an image used:

- Please **crop it before uploading**

Example:

- If two vehicles are in the photo but only one should be shown, crop it accordingly before providing it

 

### **Editing Limitations**

We do not perform advanced image manipulation such as:

- Adding or removing major elements
- Moving objects into different backgrounds
- Creating composite images (ex: placing a truck in a new setting)

 

#### **Image Usage Policy**

### **Where We Get Images From**

We will only use:

- Images you provide in your Google Drive folder
- Our **approved stock image library (limited)**

We do **not** pull images from:

- Google Business Profile
- Facebook or social media
- Other online sources

This ensures:

- Accuracy
- Brand consistency
- No accidental use of outdated or unwanted images

 

### **AI and Stock Images During Website Development**

We use stock and AI images sparingly. Our library is intentionally limited and we encourage you to submit real photos from your business which will always produce better results.

If we haven't received your photos by 3 business days before your homepage review, we may use temporary placeholder images representative of your industry (for example, a general HVAC service scene) so your build can stay on schedule. These placeholders may include:

- Stock photography, or
- AI-generated images

Placeholder images are never a claim about your specific staff, vehicles, or work, and never use your business name, logo, or branding beyond what you've approved. They are used only to avoid delaying your launch.

### **Image Replacement Options**

Placeholder images are temporary and are not intended to be refined or customized. We do not edit, revise, or regenerate stock or AI-generated placeholder images. If a placeholder doesn't work for your site, the best path is to provide your own photo and we'll swap it in.   
If you provide your own photos, we'll replace them, typically within our standard revision turnaround if the site is still in development. If the site is live, your CSS will submit a ticket for us to replace them.

 

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