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      Email Marketing in Bullseye Pro (BEP)

      Purpose: This guide walks you through how to create, manage, and launch email marketing campaigns directly within Bullseye Pro — without needing third-party services like MailChimp or Constant Contact.

      Your Built-in Alternative to MailChimp or Constant Contact

      Audience: Business Owners, Marketing Teams, Customer Service Reps
      Author: Adam D., Outbound Specialist, Relentless Digital / Bullseye Pro

      FULL VIDEO TUTORIAL: HERE

      📌 Overview

      Bullseye Pro (BEP) offers a fully integrated Email Marketing tool under the Marketing tab, allowing you to:

      • Design and store email templates

      • Send personalized or mass email campaigns

      • Track engagement, clicks, and tags

      • Automate segmentation via Smart Lists

      ✏️ Step 1: Build or Choose an Email Template

      Navigate to:

      Marketing > Emails > Templates

      Options:

      1. Email Marketing Templates – Pre-designed, customizable layouts (great for promotions).

      2. Blank Template – Start from scratch.

      3. Code Editor – For custom HTML (advanced).

      4. Design Editor – Drag-and-drop visual builder.

      5. Plain Text – Minimal formatting, simple text.

      💡 Best Practice: Use templates for recurring emails (e.g., Tune-up Offers, Membership Welcome, Review Requests) to save time and maintain consistency.

      📤 Step 2: Launch a Campaign

      Navigate to:

      Marketing > Emails > Campaigns > + New

      Workflow:

      1. Choose from saved Templates

      2. Click Send or Schedule

      📧 Campaign Delivery Settings

      Sender Details:

      • Sender Email: Use a verified address tied to your BEP account for higher deliverability.

      • Sender Name: Display name (e.g., “Your Brand Name”).

      Email Content:

      • Subject Line: Write a compelling opener, or use AI-generated text.

      • Preview Text: Short summary shown beneath the subject line in inbox previews.

      👥 Step 3: Select Contacts

      You can choose from:

      • Smart Lists: Pre-segmented contact groups based on filters you define.

      • Manual Selection: Pick contacts one by one.

      Click the + icon to add contacts to your campaign.

      📊 Tracking & Automation Options

      Enable these toggles before sending:

      Feature Purpose
      Track Clicks Monitors link engagement inside the email
      UTM Tracking Adds analytics-friendly URL parameters
      Add Tags Automatically tag contacts based on actions (e.g., "Clicked Review")
      Re-send to Unopened ❌ Not recommended — avoid spamming users
       

      ✅ Recommended: Enable “Track Clicks,” “UTM Tracking,” and “Add Tags”

      🕒 Step 4: Schedule or Send

      You have three delivery options:

      • Send Now: Immediate delivery.

      • Schedule: Pick a future date and time.

      • Batch (Drip Mode): Send to small groups at intervals (e.g., 10 contacts/hour).

      🔄 Use Batch Mode for large lists to reduce server load and keep things manageable.

      ✅ Final Step: Review and Confirm

      After finalizing your content and settings:

      • Review the summary screen.

      • Hit Send or Schedule.

      Your email campaign is now live and trackable within BEP.

      📣 Pro Tips

      • Use Brand-Friendly Subject Lines for better open rates.

      • Avoid overly graphic templates for simple transactional emails.

      • Keep your contact list clean — don’t re-send to unopened.

      📞 Need Help?

      If you need assistance creating campaigns, verifying your sender email, or improving open rates, contact your CSM or Bullseye Pro support.

      Bullseye Pro simplifies your marketing stack — manage everything from one platform.